Scorecard - Somer Design

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Your Elevate Marketing Scorecard

The digital marketing scorecard will help you assess the performance of your business focusing on the core pillars of the Elevate Marketing Model: Brand, Audience, and Authority and identify your biggest opportunities for improvement.

Simply check the statement that best aligns with your current marketing progress. You must select one statement for each of the 9 areas to generate a personalised scorecard.

Remember, marketing is a dynamic process, and there's no right or wrong answer.

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Build your Brand

Building your brand improves brand recognition and loyalty, driving customer trust and business growth

Branding

Brand Strategy*

Our brand strategy drives marketing efforts effectively, aligning with our audience, values, and market positioning.

Our brand strategy informs marketing decisions, including messaging and channel selection.

Our brand strategy has basic elements but needs further development for a comprehensive framework.

Not yet started.

Brand Identity*

Our brand identity is well-defined, consistently reflected in visuals and messaging, and leaves a strong impression.

Our brand identity is clear and consistently applied across marketing materials and touchpoints.

Our brand identity has basic elements but requires refinement and consistent application.

Not yet started.

Brand Messaging and Consistency*

Our brand messaging is compelling and consistently resonates across all marketing channels.

Our brand messaging is generally good, with opportunities for refinement and stronger engagement.

Our brand messaging and consistency need improvement to effectively engage and convey values.

Not yet started.

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branding

Build your Brand

Building your brand improves brand recognition and loyalty, driving customer trust and business growth

Web Design

User Experience (UX)*

Our website delivers an exceptional user experience, ensuring intuitive navigation and fast loading times across devices.

Our website offers a good user experience, but there's room for optimisation in navigation and responsiveness.

Our website has a basic user experience, and improvements are needed for better navigation and responsiveness.

Not yet started.

Content Quality and Relevance*

Our website hosts high-quality, relevant content that effectively engages our audience and strengthens our brand's authority.

Our website's content is generally good, but there's room for improvement in terms of relevance and engagement.

Our website's content quality needs enhancement to better align with our brand's message and engage the audience.

Not yet started.

Search Engine Optimisation (SEO)*

Our website is well-optimised for search engines, ranking high for relevant keywords and following best SEO practices.

Our website is optimised for SEO, with opportunities to refine keyword targeting and technical aspects.

Our website's SEO optimisation is inadequate, and significant work is required to enhance search visibility.

Not yet started.

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web-design

Build your Brand

Building your brand improves brand recognition and loyalty, driving customer trust and business growth

Content

Content Quality and Relevance*

Our content is of the highest quality, providing valuable and relevant information that resonates with our target audience and reinforces our brand's authority.

Our content quality is generally good, with opportunities for greater relevance and value to the audience.

Our content needs improvement in quality and relevance to better align with our brand's message and effectively engage our audience.

Not yet started.

Content Consistency and Brand Alignment*

Our content consistently reflects our brand's voice, values, and messaging, creating a strong and recognizable brand identity across all channels and platforms.

Our content alignment with our brand identity is generally good, with opportunities for improved consistency and branding.

Our content lacks consistency with our brand identity, and there's a need to work on better alignment with our brand messaging.

Not yet started.

Content Distribution and Engagement:*

Our content distribution strategy effectively reaches and engages our target audience across multiple platforms, resulting in high levels of interaction and brand recognition.

Our content distribution is good, but there are opportunities to expand our reach and engagement with the audience.

Our content distribution and audience engagement need improvement to effectively promote our brand and increase interaction.

Not yet started.

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content

Grow your Audience

Growing your audience expands your customer base, increasing opportunities for sales and business success.

Content Marketing

Content Strategy*

Our well-defined content marketing strategy aligns with audience needs and business goals, resulting in effective content production and distribution.

We have a content strategy in place, with room for improvement in consistency and effectiveness.

We possess a basic content strategy that requires development and refinement to engage the target audience.

Not yet started.

Multichannel Content Distribution*

Content is effectively distributed across multiple channels to reach a wide, engaged audience.

We distribute content across multiple channels but can expand reach and engagement.

Content distribution efforts need improvement to leverage various channels and broaden the audience.

Not yet started.

Lead Generation Through Content*

We successfully generate leads through content marketing, using techniques like gated content and compelling calls to action.

We generate leads through content, with room for improvement in lead capture and nurturing.

Generating leads through content is challenging, requiring significant improvements in lead capture and nurturing.

Not yet started.

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content-marketing

Grow your Audience

Growing your audience expands your customer base, increasing opportunities for sales and business success.

Search Engine Optimisation (SEO)

Effective SEO Practices*

Our SEO efforts are highly effective, resulting in top rankings for relevant keywords and increased organic traffic.

Our SEO is good, but there's room for improvement in keyword targeting and technical optimisations.

SEO is suboptimal, needing significant work to improve search engine visibility.

Not yet started.

Keyword Research and Targeting*

Our keyword research and targeting strategies are comprehensive, helping us reach a wide audience and increase organic traffic.

We have effective keyword research and targeting strategies but can expand and refine them.

Keyword research and targeting efforts need improvement for enhanced organic search visibility.

Not yet started.

Content Optimisation for SEO*

Our content is well-optimized for SEO, resulting in high rankings and increased organic traffic, emphasizing quality and user experience.

Content optimisation is generally good, with opportunities for further improvement in user experience and technical aspects.

Content optimisation for SEO requires significant enhancement to improve rankings and user experience.

Not yet started.

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seo

Grow your Audience

Growing your audience expands your customer base, increasing opportunities for sales and business success.

Pay-Per-Click Advertising (PPC)

Effective PPC Campaigns*

Our PPC campaigns are highly effective in generating leads and conversions, with a well-optimized strategy and compelling ad creatives.

Our PPC campaigns are good, with areas for optimisation and improved lead generation.

PPC efforts need improvement in lead generation, ad targeting, and conversion optimisation.

Not yet started.

Targeted Advertising and Audience Segmentation:*

We effectively target specific audiences through PPC advertising and maximize lead generation through audience segmentation.

Audience targeting is generally good, with opportunities to refine segmentation and reach more qualified leads.

Audience targeting and segmentation in PPC advertising need improvement to capture high-quality leads.

Not yet started.

Lead Capture and Nurturing in PPC:*

We excel in lead capture and nurturing within PPC campaigns, using landing pages and automated email sequences for lead conversion and retention.

Lead capture and nurturing in PPC is good, with room for improved conversion rates and lead retention.

Lead capture and nurturing in PPC require significant enhancement for improved conversion rates and lead quality.

Not yet started.

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ppc

Boost your Authority

Boosting your authority establishes trust, credibility, and differentiation, attracting more customers and business growth.

Thought Leadership

Building Authority*

We are recognized as thought leaders in our industry, regularly invited to speak at industry events, and our content is widely acknowledged for its expertise.

We have established ourselves as authorities in our field, but there is room for improvement in thought leadership and speaking opportunities.

We are working on building our authority, with limited speaking opportunities and the need to enhance our expertise and content.

Not yet started.

Networking and Industry Engagement*

We have a strong network within our industry, regularly engage in influential industry events, and have a robust presence in professional circles.

We have a good network, but there are opportunities to expand our industry engagement and broaden our professional presence.

We are in the process of growing our industry network and need to work on increasing our engagement and presence.

Not yet started.

Content and Knowledge Sharing*

We actively share our expertise through various content channels, and our knowledge sharing initiatives have a significant impact on our audience.

We share our knowledge effectively, but there's room to enhance the reach and impact of our content and knowledge sharing efforts.

We are in the early stages of content and knowledge sharing, and improvements are needed to increase reach and impact.

Not yet started.

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leadership

Boost your Authority

Boosting your authority establishes trust, credibility, and differentiation, attracting more customers and business growth.

Signature System

Distinctive Signature System*

We have a unique and compelling signature system that sets us apart from competitors and reinforces our brand's authority.

We have a distinctive signature system, but there's room for refinement to make it even more compelling and differentiating.

We are in the process of developing a unique signature system, and there's significant work required to make it a strong differentiator.

Not yet started.

Brand Differentiation and Positioning*

Our brand is clearly differentiated from competitors, and we have a strong market position that resonates with our target audience.

Our brand differentiation is good, but there are opportunities to strengthen our market position and resonate more effectively with our audience.

Our brand differentiation and positioning need improvement to create a more compelling and unique brand identity.

Not yet started.

Uniqueness and Value Proposition*

Our business offers a unique value proposition that resonates with our target audience, and we effectively communicate this in our marketing efforts.

Our value proposition is good, but there are opportunities to enhance its uniqueness and the effectiveness of our communication.

Our value proposition needs improvement to better set us apart and communicate our unique offerings.

Not yet started.

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signature-system

Boost your Authority

Boosting your authority establishes trust, credibility, and differentiation, attracting more customers and business growth.

Marketing Automation

Efficient Marketing Automation*

We have a highly efficient marketing automation system in place, enabling personalized communication with our audience and maximizing conversion rates.

Our marketing automation is good, but there are areas where we can further optimize campaigns and increase conversion rates.

We have some marketing automation processes, but they need improvement to enhance personalization and conversion rates.

Not yet started.

Email and Newsletter Campaigns*

Our email and newsletter campaigns are highly effective, engaging our audience and consistently generating conversions.

Our email and newsletter campaigns are good, but there are opportunities to improve engagement and conversion rates.

Our email and newsletter campaigns need improvement to enhance audience engagement and conversion rates.

Not yet started.

Lead Nurturing and Conversion Optimisation*

We excel in lead nurturing and conversion optimisation, utilising automated campaigns to effectively guide leads through the conversion funnel.

Our lead nurturing and conversion optimisation are good, but there are opportunities to enhance the efficiency of our automated campaigns.

Our lead nurturing and conversion optimisation efforts need improvement to increase conversion rates and lead quality.

Not yet started.

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marketing-automation

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Your Elevate Marketing Scorecard

Build your Brand

Branding

Build your Brand

Web Design

Build your Brand

Content

Grow your Audience

Content Marketing

Grow your Audience

Search Engine Optimisation (SEO)

Grow your Audience

Pay-Per-Click Advertising (PPC)

Boost your Authority

Thought Leadership

Boost your Authority

Signature System

Boost your Authority

Marketing Automation

SERVICES

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ACCREDITATIONS & AFFILIATIONS