6 practical ways on how to build customer trust and loyalty online
Nowadays, business is fiercely competitive. In order to survive in this fast-paced digital world, you need to keep a close
Category: Digital Marketing
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What is Rebranding in Business? : What to expect
If you’re rebranding your business, you’ve probably already done some research and know what to expect. However, there’s no worse
The evolution of brands: Why it’s important to refresh your branding
Brands were created to help consumers easily identify the products and services they were looking for. In this way, brands
How To Create Content That Stands Out
Standing out from the content crowd can feel like an impossible task. With so much information available at our fingertips,
How to Measure Success in Digital Marketing: A Guide by Somer Design
Digital marketing is one of the most complex and difficult arenas to measure success. There are so many different channels
What You Need to Know About Google Analytics: Plus Important GA4 Updates
Google Analytics is one of the most important tools that small business owners can use to measure the performance and
How Updating your Old Content can Help with your Rankings
It’s Neil Patel again… now he’s someone we consider to be a ‘brand authority’.In today’s world of ‘everything online,’ you need to be seen and heard
Why have Landing Pages and Pillar Pages on your website?
Today, your website is your most valuable marketing asset. It’s the first ‘port of call’ for anyone who wants to find out more about what
Landing Pages – What’s all the fuss about?
If you have been talking to your web designer, you’ve probably heard the words ‘landing page’ several times and wondered what they were talking about.
Rebranding – Does your company need it?
Times are changing rapidly; The trajectory of change in the last 5 years has probably been greater than the 20 years before that. People’s perceptions
Can your brands be trusted?
You feel like your company is ready to take on the world… you’ve got a memorable logo, an inspirational vision statement and a slick, user
Colours speak louder than words
The importance of colour in branding cannot be underestimated. Companies spend hours of time and millions of pounds on choosing the exact shade or colour
How to write ‘hit the spot’ content
With the dramatic rise of all things digital, the nature of content writing has changed. Gone are the days when companies had the luxury of
