How we Helped myCare
Become a Local Care Leader
About myCare
myCare’s founder, Nick, first met Somer Design founder Caroline Somer around 2017. They met not long after Nick exited management from a care franchise at a networking event. At this time, myCare had a basic website but required support to bring the myCare branding in line with the quality of their care services.
We proposed a range of branding and marketing activities that could help elevate their brand while reaching new customers and prospective employees.
About the myCare and Somer Design Partnership
Over their 7+ year partnership, Somer Design has led a number of digital projects for myCare, including:
Branding: Branding is a key part of business success. The myCare team know this all too well and chose to invest in their brand with Somer Design. We supported them to not only create their initial branding, but also with their various brand upgrades over the years.
Website: Somer Design designed and developed the myCare website. Plus, we continue to maintain the website through hosting and support.
Digital Marketing Strategy: Over the partnership between myCare and Somer Design, we have continually collaborated to ensure there is a strategy in place. Oue team of marketing strategists develop strategies that align with myCare’s current goals and priorities.
Content Development: Somer Design has created content for myCare in the form of website content, regular blogs, social media posts, newsletters, careers materials, and more. We have also helped to shape and evolve myCare’s brand voice to maximise the connection and success of that content.
SEO: Through search engine optimisation (SEO), Somer Design has supported myCare to rank for keywords on Google. With these increased rankings, myCare has elevated its local and industry online presence – bringing them more overall website traffic including more customer enquiries and more job applications.
Digital Results Achieved for myCare
Since engaging Somer Design, myCare has achieved significant growth and is now established as a local leader in care.
myCare founder Nick noted some of the results of working with Somer Design. The first benefit was how marketing has elevated the local presence of myCare. He said that due to the branding, regular social media posting and frequent blogging, lots of people have commented to Nick that they see myCare “all over the internet”.
Somer Design has implemented detailed tracking and analytics to understand myCare’s marketing position. This not only provides insight into the number of users and user behaviour but also the growth and reach. Armed with this data, Somer Design can make strategic recommendations and decisions on a number of items, such as which keywords to target, what content to create, and which care services people needed most support with.
Beyond gaining new service users, Somer Design’s input has also had a positive impact on recruitment. Due to technical upgrades, applicants can now directly apply on the myCare website, which has digitised the application system and made things much more streamlined and simple.
Overall, Somer Design’s collaboration with myCare has allowed them to achieve a greater reach and a stronger brand presence. myCare is now known as a local care leader, and they have a quality digital marketing strategy to match the quality of their care.
myCare
- Brand Strategy
- Graphic Design
- Website Design
- SEO
- PPC
- Digital Marketing Strategy
How we Helped myCare Become a Local Care Leader
myCare is a Scotland-based care company delivering a range of home-based care services for their local community. For over 25 years, they’ve been growing their team and list of care services, which includes supported living, respite care and end-of-life care. They also offer live-in care services through their live-in care arm of the business: Guardian Live-In Care.
myCare’s founder, Nick, first met Somer Design founder Caroline Somer around 2017. They met not long after Nick exited management from a care franchise at a networking event. At this time, myCare had a basic website but required support to bring the myCare branding in line with the quality of their care services.
We proposed a range of branding and marketing activities that could help elevate their brand while reaching new customers and prospective employees.
The brief
About the myCare and Somer Design Partnership
Over their 7+ year partnership, Somer Design has led a number of digital projects for myCare, including:
Branding: Branding is a key part of business success. The myCare team know this all too well and chose to invest in their brand with Somer Design. We supported them to not only create their initial branding, but also with their various brand upgrades over the years.
Website: Somer Design designed and developed the myCare website. Plus, we continue to maintain the website through hosting and support.
Digital Marketing Strategy: Over the partnership between myCare and Somer Design, we have continually collaborated to ensure there is a strategy in place. Oue team of marketing strategists develop strategies that align with myCare’s current goals and priorities.
Content Development: Somer Design has created content for myCare in the form of website content, regular blogs, social media posts, newsletters, careers materials, and more. We have also helped to shape and evolve myCare’s brand voice to maximise the connection and success of that content.
SEO: Through search engine optimisation (SEO), Somer Design has supported myCare to rank for keywords on Google. With these increased rankings, myCare has elevated its local and industry online presence – bringing them more overall website traffic including more customer enquiries and more job applications.
The Deliverables
Product staircase: we developed a range of offerings to productise MindAbility whilst ensuring there were options for clients at each stage of the buyer journey.
Website with sales pages: a full redevelopment of the website design and content with the creation of targeted sales pages to promote the products.
Email marketing: implementation of email marketing to maximise conversions for MindAbility’s audience.
Payments for workshops, mastermind: inclusion of seamlessly integrated payment platforms on the website for easy tracking and transactions.
eBook, workbooks, slide decks: the strategy, creation, and distribution of the products themselves.
SEO: completion of search engine optimisation tasks to improve organic search rankings.
Ads campaign: the management of an Ads campaign to instantly reach the niche audience and acquire leads.
Digital Results Achieved for myCare
myCare founder Nick noted some of the results of working with Somer Design. The first benefit was how marketing has elevated the local presence of myCare. He said that due to the branding, regular social media posting and frequent blogging, lots of people have commented to Nick that they see myCare “all over the internet”.
Somer Design has implemented detailed tracking and analytics to understand myCare’s marketing position. This not only provides insight into the number of users and user behaviour but also the growth and reach. Armed with this data, Somer Design can make strategic recommendations and decisions on a number of items, such as which keywords to target, what content to create, and which care services people needed most support with.
Beyond gaining new service users, Somer Design’s input has also had a positive impact on recruitment. Due to technical upgrades, applicants can now directly apply on the myCare website, which has digitised the application system and made things much more streamlined and simple.
Overall, Somer Design’s collaboration with myCare has allowed them to achieve a greater reach and a stronger brand presence. myCare is now known as a local care leader, and they have a quality digital marketing strategy to match the quality of their care.
As a business coach working with HR consultancy founders around the world, it’s a tough market; in order to grow, I needed to disrupt and what I had, simply wasn’t cutting it.
I had a lengthy conversation with Caroline, and she came up with a detailed plan 48 hours later, to completely transform the look and feel of my business, including all my materials which was overlaid by a strategic marketing plan to help scale my sales funnel.
Within three weeks of receiving that plan and signing it off, the sales funnel was in place and to top it all – I got the first sale of my e-book within the first 24 hours.
I now have a clear product staircase in place, with a set of deliverables and goals in place, thanks to the Gant chart she has produced for me – the sales plan!
The website has been completely revamped, republished, to take on any of my international competitors. I have the confidence that not only what we deliver is top class – so is the entire client experience from the first touch point with MindAbility.
I couldn’t recommend Caroline highly enough and I look forward to seeing how my business moves onto the next stage in 2023 and beyond.
MindAbility Consultancy Ltd.
