Mencap Barnet
- Brand Identity
- Website Design
A mental health charity that needed to increase their visibility in the community
A mental health charity with a tired and dated website, a confusing navigation system that left the audience going around in circles. Whilst they had plenty of useful and informative information it was mostly buried deep within the website and inaccessible.
The brief
Our approach
Our brand strategy session helped establish the charity’s goals – how they wanted to be perceived by their target audience and what they wanted to achieve with the website. We reviewed the customer avatar and mapped out the journey to ensure we helped the audience quickly find the information they needed.
Our weekly catch-up sessions with the client through each stage of the project made sure we were on the right track and they were happy with the direction we were taking.
The result
As a business coach working with HR consultancy founders around the world, it’s a tough market; in order to grow, I needed to disrupt and what I had, simply wasn’t cutting it.
I had a lengthy conversation with Caroline, and she came up with a detailed plan 48 hours later, to completely transform the look and feel of my business, including all my materials which was overlaid by a strategic marketing plan to help scale my sales funnel.
Within three weeks of receiving that plan and signing it off, the sales funnel was in place and to top it all – I got the first sale of my e-book within the first 24 hours.
I now have a clear product staircase in place, with a set of deliverables and goals in place, thanks to the Gant chart she has produced for me – the sales plan!
The website has been completely revamped, republished, to take on any of my international competitors. I have the confidence that not only what we deliver is top class – so is the entire client experience from the first touch point with MindAbility.
I couldn’t recommend Caroline highly enough and I look forward to seeing how my business moves onto the next stage in 2023 and beyond.
MindAbility Consultancy Ltd.
