Bold Leap
- Brand Strategy
- Brand Identity
- Website Design
- Content Writing
- Digital Marketing Strategy
Youth support service seeks to stand out among the competition with credibility.
Bold Leap is a care service provider with years of experience supporting young people on their journey to independence. From accommodation, finance management and life skills, they offer guidance for every step of the way to help young people thrive.
The brief
Our approach
To showcase their credibility and to help win new business going forward, we helped to rebuild Bold Leap from the ground up. Starting with the name which better encapsulates what they are all about, we then set about designing a new identity with brand photography and a new colour pallet which we featured heavily throughout the new website, surrounded by well sign-posted information and clear calls to action for their audience.
Bold Leap’s goals for the business were to stand out among the competition and establish confidence in their audience. We helped them to document their proven process of operation to help the end users understand what it is they do. We also designed booklets such as independent tool kits and property brochures and other useful learning material to solidify the fact that Bold Leap are knowledgably and trustworthy in the industry.
The Deliverables
Product staircase: we developed a range of offerings to productise MindAbility whilst ensuring there were options for clients at each stage of the buyer journey.
Website with sales pages: a full redevelopment of the website design and content with the creation of targeted sales pages to promote the products.
Email marketing: implementation of email marketing to maximise conversions for MindAbility’s audience.
Payments for workshops, mastermind: inclusion of seamlessly integrated payment platforms on the website for easy tracking and transactions.
eBook, workbooks, slide decks: the strategy, creation, and distribution of the products themselves.
SEO: completion of search engine optimisation tasks to improve organic search rankings.
Ads campaign: the management of an Ads campaign to instantly reach the niche audience and acquire leads.
The result
As a business coach working with HR consultancy founders around the world, it’s a tough market; in order to grow, I needed to disrupt and what I had, simply wasn’t cutting it.
I had a lengthy conversation with Caroline, and she came up with a detailed plan 48 hours later, to completely transform the look and feel of my business, including all my materials which was overlaid by a strategic marketing plan to help scale my sales funnel.
Within three weeks of receiving that plan and signing it off, the sales funnel was in place and to top it all – I got the first sale of my e-book within the first 24 hours.
I now have a clear product staircase in place, with a set of deliverables and goals in place, thanks to the Gant chart she has produced for me – the sales plan!
The website has been completely revamped, republished, to take on any of my international competitors. I have the confidence that not only what we deliver is top class – so is the entire client experience from the first touch point with MindAbility.
I couldn’t recommend Caroline highly enough and I look forward to seeing how my business moves onto the next stage in 2023 and beyond.
Bold Leap
