ai security
- Brand Strategy
- Brand Identity
- Website Design
- Marketing Collateral
- Digital Marketing Strategy
A Security Systems Expert Looking for a Website and Content Overhaul
ai security are a team of industry certified professionals with years of experience bringing customers tailor made CCTV and security systems. While they’re the experts in installation and maintenance of security technology, their original website was outdated and unable to run efficiently, interrupting their user experience and needed a fresh update with the latest technology.
The brief
Our approach
We completed a digital audit to identify their main problem areas and began with their website. We redesigned and organised the space focusing on performance and user quality. Our initial focus was to improve the speed of the website to enhance the user experience and increase engagement. A pillar page was also added which housed all the relevant information their audience would need to create a complete authoritative guide for CCTV repairs and installations, optimised with keyword research, which allowed for better navigation, made them more visible online and improved credibility in the industry.
We followed this up with a content audit, and defined their social media presence, developed informed articles surrounding their services and created free checklists and brochures to further advertise their industry knowledge and build confidence in their audience.
The Deliverables
Product staircase: we developed a range of offerings to productise MindAbility whilst ensuring there were options for clients at each stage of the buyer journey.
Website with sales pages: a full redevelopment of the website design and content with the creation of targeted sales pages to promote the products.
Email marketing: implementation of email marketing to maximise conversions for MindAbility’s audience.
Payments for workshops, mastermind: inclusion of seamlessly integrated payment platforms on the website for easy tracking and transactions.
eBook, workbooks, slide decks: the strategy, creation, and distribution of the products themselves.
SEO: completion of search engine optimisation tasks to improve organic search rankings.
Ads campaign: the management of an Ads campaign to instantly reach the niche audience and acquire leads.
The result
As a business coach working with HR consultancy founders around the world, it’s a tough market; in order to grow, I needed to disrupt and what I had, simply wasn’t cutting it.
I had a lengthy conversation with Caroline, and she came up with a detailed plan 48 hours later, to completely transform the look and feel of my business, including all my materials which was overlaid by a strategic marketing plan to help scale my sales funnel.
Within three weeks of receiving that plan and signing it off, the sales funnel was in place and to top it all – I got the first sale of my e-book within the first 24 hours.
I now have a clear product staircase in place, with a set of deliverables and goals in place, thanks to the Gant chart she has produced for me – the sales plan!
The website has been completely revamped, republished, to take on any of my international competitors. I have the confidence that not only what we deliver is top class – so is the entire client experience from the first touch point with MindAbility.
I couldn’t recommend Caroline highly enough and I look forward to seeing how my business moves onto the next stage in 2023 and beyond.
MindAbility Consultancy Ltd.
