Access Social Care
- SEO
- Content
- Lead Magnet
Social Care charity ready to get started on SEO and improve their messaging to promote the work they do
Access Social Care is a charity organisation work with the community to spread legal knowledge to support those with social care needs to help them achieve a better quality of life. Access believes in justice and fair access to information and needed some extra support in sharing what they do with those who need to hear it.
The brief
Our approach
We kickstarted the project with a digital marketing audit to help Access Social Care increase visibility and improve engagement from their target audience. We considered the best options from both a technical SEO point of view, as well as visually from a user experience perspective, improving both content, and homepage layout.
We developed a viable and attractive lead magnet that was topical, informative, and most importantly relevant to Access Social Cares desired audience. We also planned a campaign of blog content to help highlight their services and set up social media profiles with a branded company banner to bring the team together cohesively.
Finally, we set Access Social Care up with Google Analytics and Google Business Profile, providing the team with full training on how they could monitor and interpret the data to support their journey as they continue to grow.
The Deliverables
Product staircase: we developed a range of offerings to productise MindAbility whilst ensuring there were options for clients at each stage of the buyer journey.
Website with sales pages: a full redevelopment of the website design and content with the creation of targeted sales pages to promote the products.
Email marketing: implementation of email marketing to maximise conversions for MindAbility’s audience.
Payments for workshops, mastermind: inclusion of seamlessly integrated payment platforms on the website for easy tracking and transactions.
eBook, workbooks, slide decks: the strategy, creation, and distribution of the products themselves.
SEO: completion of search engine optimisation tasks to improve organic search rankings.
Ads campaign: the management of an Ads campaign to instantly reach the niche audience and acquire leads.
The result
“We continue to reap the benefit of their support”
We worked with Somer Design on brand elevation. In all honesty it was the wrong timing for us as we are a new, growing charity with not enough resource to give to the project. The team worked so hard to accommodate us… they extended the deadline, waited patiently for our response to work and achieved so much that we could never had done such as google analytics, SEO optimisation as well as support on blogs to help with social media presence. We continue to reap the benefit of their support and I work recommend them highly!
Access Social Care
