Sarah Free
- Brand Strategy
- Brand Identity
A charity champion looking to showcase their brand identity with a new logo design.
Sarah Free is a community advocate dedicated to growing local and national charities through networking, event planning, brainstorming, and fundraising. To establish integrity and instil confidence in her future client projects, Sarah wanted to develop her brand story.
The brief
Our approach
We began with a guided brainstorm to help get a clear understanding of her story. We helped to identify who she wanted to help, what issues they were dealing with, and how she could solve them, what value she was able to bring, and most importantly, how to communicate all of this!
Focusing on her online presence, Sarah was able to go away with a strategy to help her establish confidence in her connections in order to help them grow and develop their charities and allow her to expand her influence and support across England. We designed a logo with an enticing colour palette that founded credibility and tied her message to a recognisable, trustworthy anchor point.
The Deliverables
Product staircase: we developed a range of offerings to productise MindAbility whilst ensuring there were options for clients at each stage of the buyer journey.
Website with sales pages: a full redevelopment of the website design and content with the creation of targeted sales pages to promote the products.
Email marketing: implementation of email marketing to maximise conversions for MindAbility’s audience.
Payments for workshops, mastermind: inclusion of seamlessly integrated payment platforms on the website for easy tracking and transactions.
eBook, workbooks, slide decks: the strategy, creation, and distribution of the products themselves.
SEO: completion of search engine optimisation tasks to improve organic search rankings.
Ads campaign: the management of an Ads campaign to instantly reach the niche audience and acquire leads.
The result
“I would recommend her wholeheartedly.”
A trusted business connection introduced me to Caroline and I’m so glad they did! I was looking to create a personal brand which conveyed my passion for the causes I volunteer for and she completely ‘got it’ from the get-go. Caroline’s personal involvement and understanding, combined with her talent, patience and experience quickly exceeded my expectations. I really enjoyed the experience and am delighted with the professional result. I would recommend her wholeheartedly.
Sarah Free – Charity Champion
