Zenabia
- Brand Strategy
- Brand Identity
- Website Design
New high-end beauty clinic looking for a stunning website and brand identity
Zenabia are a start-up skincare and cosmetic clinic in London that provide high quality tailored treatments for their client’s individual needs. Zenabia pride themselves on their level of customer care, which is why we wanted to match their level of dedication with their new website design and stunning logo to help their clients know they’re in safe hands with Zenabia.
The brief
Our approach
We understood the weight that credibility and trust held in this industry and were set to capture this through their brand and website. We kept the logo design clean and precise, giving it a timeless beautiful feel. As a newly established business, the text only approach allowed us to keep things simple and memorable by emphasising their name to help develop some brand authority.
We carried this clean and simple style throughout the website which kept the content looking lightweight and professional. The colour palette was feminine and chic, created with the ideal clientele in mind. We surrounded knowledgeable content, and glowing testimonials with elegant photography to capture the level of luxury that Zenabia provides.
The Deliverables
Product staircase: we developed a range of offerings to productise MindAbility whilst ensuring there were options for clients at each stage of the buyer journey.
Website with sales pages: a full redevelopment of the website design and content with the creation of targeted sales pages to promote the products.
Email marketing: implementation of email marketing to maximise conversions for MindAbility’s audience.
Payments for workshops, mastermind: inclusion of seamlessly integrated payment platforms on the website for easy tracking and transactions.
eBook, workbooks, slide decks: the strategy, creation, and distribution of the products themselves.
SEO: completion of search engine optimisation tasks to improve organic search rankings.
Ads campaign: the management of an Ads campaign to instantly reach the niche audience and acquire leads.
The result
As a business coach working with HR consultancy founders around the world, it’s a tough market; in order to grow, I needed to disrupt and what I had, simply wasn’t cutting it.
I had a lengthy conversation with Caroline, and she came up with a detailed plan 48 hours later, to completely transform the look and feel of my business, including all my materials which was overlaid by a strategic marketing plan to help scale my sales funnel.
Within three weeks of receiving that plan and signing it off, the sales funnel was in place and to top it all – I got the first sale of my e-book within the first 24 hours.
I now have a clear product staircase in place, with a set of deliverables and goals in place, thanks to the Gant chart she has produced for me – the sales plan!
The website has been completely revamped, republished, to take on any of my international competitors. I have the confidence that not only what we deliver is top class – so is the entire client experience from the first touch point with MindAbility.
I couldn’t recommend Caroline highly enough and I look forward to seeing how my business moves onto the next stage in 2023 and beyond.
MindAbility Consultancy Ltd.
