Website design and development are the cornerstones of a business’s digital presence. If a webpage is unappealing or difficult to use, it can turn potential customers away.
This is why tailoring your website is so important. Somer Design is a Bournemouth-based digital marketing agency. We have the expertise and local knowledge to boost your business’s online presence across Bournemouth and Dorset.
Here, we’ve compiled all the website design and development services we can use to help your local business get ahead.
For personalised advice, contact our team at Somer Design today.
What is Website Design and Development?
Website design refers to the process of creating the visual layout and user experience of a website. It involves designing the site’s structure, appearance, and navigation to ensure it’s aesthetically pleasing, easy to use, and responsive across devices.
Website development is the process of building and maintaining the functional aspects of a website. It involves coding and programming to ensure the website operates smoothly, performs well, and meets security standards.
Our Website Design Services
At Somer Design, we are experienced with a range of website design services. Here, we’ll detail what these services are and how they can help your local Bournemouth business.
Website SEO Services
Website SEO services focus on optimising a site to improve its ranking on search engines like Google. These services involve keyword research to target relevant terms, on-page optimisation to refine content and technical SEO to enhance site speed, mobile compatibility, and security.
Local SEO is often included to improve visibility in specific geographic areas. Altogether, these efforts increase organic traffic and enhance search visibility.
Website Navigation
Website navigation services involve designing and optimising the structure and layout of a website’s menus and links to ensure users can easily find information. This includes creating clear, intuitive navigation bars, drop-down menus, and internal linking strategies.
This is used to enhance the user experience by making the site easy to explore and ensuring visitors can quickly access key pages or content.
Responsive Web Design
Responsive web design services focus on creating websites that adapt to different screen sizes and devices, such as desktops, tablets, and smartphones. This involves using flexible layouts, images, and CSS media queries to ensure the site looks good and functions well on any device.
The goal is to provide a seamless user experience, improving usability across all platforms.
Website Content
Website content services involve creating, curating, and managing text, images, videos, and other media for a website. This includes writing engaging copy, optimising content for SEO, and ensuring it aligns with the brand’s voice and goals.
The aim is to inform, engage, and convert visitors. It should also enhance the website’s overall user experience and search engine visibility.
Website Funnel
A website funnel involves designing a series of web pages and user interactions to guide visitors towards a specific goal. This process includes creating a structured path with targeted content and calls to action to convert users.
A website funnel works to increase conversions and improve the effectiveness of a website’s sales strategy.
Customer Journey Map
A customer journey map tracks a customer’s interactions and experiences with a brand across various touchpoints.
It maps out each stage of the customer’s journey, from initial awareness to post-purchase. This identifies pain points and opportunities for improvement to enhance the overall user experience.
Website Typography
A website typography service focuses on selecting and implementing fonts and text styles that enhance readability. They should align with the brand’s identity and improve overall design aesthetics.
It involves choosing typefaces, setting font sizes and line spacing. Likewise, it should ensure text is visually appealing and consistent across the website.
Website Layout
A website layout service designs the arrangement of elements on a web page. These elements include headers, content areas, images, and navigation.
This is to create a visually appealing and user-friendly structure that guides visitors through the site. Your website layout should form a coherent and effective presentation of information.
Our Website Development Services
While website design is important in attracting and retaining customers, website development can go a long way to ensuring the functionality and security of your site. At Somer Design, our expert team can help you with all your website development needs from set-up to transfers and more.
Front End Development
Front-end development focuses on building the visual and interactive aspects of a website. These are aspects that users directly engage with. Front-end development is built through coding the design using HTML, CSS, and JavaScript. With good coding, you can ensure a responsive, functional, and aesthetically pleasing user interface.
Front-end development enhances user experience, ensuring seamless and engaging interaction with the site.
Back End Development
Back-end website development focuses on creating and managing the server side of a website. This includes databases, server logic, and application processing.
Effective back-end development ensures the site runs efficiently and handles data correctly.
API Integration
API, application programming interface, integration services connect different software systems by implementing and configuring APIs. This allows them to communicate and share data seamlessly.
For example, API integration can connect an e-commerce website with a payment gateway like PayPal. When a customer makes a purchase, the API integration allows the website to securely send transaction details to PayPal. The customer can then receive confirmation back, all without the user needing to leave the site.
Database Management
Database management services involve designing, implementing, and maintaining databases. Doing so works to ensure data is stored efficiently and securely. This includes tasks such as database setup, performance optimisation, backup and ensuring data integrity.
Securely storing data in a way that is easily accessible can help to support operations and business decisions.
Security
Website security services safeguard a site from cyber threats. They implement a range of protective measures such as SSL certificates for encrypted data transmission and firewalls to block malicious traffic. Likewise, malware scanning can be used to detect and remove threats, and regular updates can address vulnerabilities.
These services ensure data integrity, protect sensitive information and protect sites against attacks.
Ongoing Maintenance
Ongoing website maintenance services include regular updates to software and plugins. It also involves monitoring the site’s performance, fixing bugs and issues, and implementing security patches.
These services ensure the website remains functional and secure. They help to prevent downtime and keep the site current with the latest technologies and best practices.
Getting the Web Design Service You Need in Bournemouth
Website design and development can be a time-consuming, overwhelming and sometimes costly process. If you struggle to navigate the technical aspects, you could make mistakes that need to be fixed later.
At Somer Design, we have the expertise to help you navigate these issues and avoid costly errors. Whether you need help establishing, updating or improving your website, our team is ready to get started.
Don’t hesitate to get the local support that can set your Bournemouth business apart.
