Somer Design is a professional SEO agency based in Bournemouth. We offer a range of local SEO services to help businesses of every kind rank higher, gain traffic and grow.
But what do these services include? In this article, we’ll detail each of our SEO services and how they can help your Bournemouth business.
For personalised advice, contact our team at Somer Design today.
Professional SEO Agency Based in Bournemouth
We are a professional SEO agency that provides strategic digital marketing advice and services. We use the latest data and expertise to analyse your current online position and find ways to improve it.
Based in Bournemouth, we understand how important the local community is to businesses. We are dedicated to engineering your SEO to strengthen your local connections.
Why Might You Need Professional SEO Services?
Navigating SEO can be complicated and overwhelming. With constant digital and technological advancements, it can be difficult to keep up with changes. This is where a professional SEO service can make a difference.
Not only can your online presence be updated to attract more online traffic and improve your visibility, but it can also be maintained. With a personalised marketing plan and expert advice, you can stay ahead of the curve and help your business remain relevant.
Why Employ an SEO Agency in Your Local Area?
Employing a local agency from your area can ensure your needs are better understood. With our ties to the community, we understand what brings residents to your door better than a generic agency could.
This means we can tailor your marketing to emphasise local values and trends. This can create more effective results and help your business gain a competitive edge in the local market.
So, What SEO Services Do We Provide?
At Somer Design, we take pride in offering multiple services perfectly blended to support your business in every area. Whether you need technical maintenance, ongoing content creation or keyword research we are here for you.
Our blend of strategy and delivery ensures we’re not only assessing the competitors and algorithm, but we’re actively taking steps to improve your rankings, traffic, and conversions.
With an analysis of your business, we can identify what works well and what needs support. Helping to cover any gaps in your online presence to strengthen your local stance.
Local SEO Services
There are several different SEO techniques and strategies you can use to improve your local visibility. Below we’ve listed each of our local SEO services and how they can be used to help you.
Local SEO Keyword Research
Local SEO keyword research involves identifying specific keywords that local customers use when searching for products or services. This process includes analysing search terms relevant to your business, understanding local search trends, and selecting keywords that will drive traffic from nearby users.
Our team uses this information to optimise your website and content. Helping you rank higher in local search results and attract more local customers.
Google Business Profile Management Service
Google Business Profile Management involves optimising and maintaining your Google Business Profile. This service includes updating your business information, managing reviews, posting updates, and ensuring your profile is accurate and engaging.
By managing this, our team can improve local search visibility and attract more customers through Google Search and Maps.
Local SEO Citations
Local SEO citations are mentions of your business’s name, address, and phone number on other websites or directories. These citations help establish your business’s credibility and relevance in local searches, improving your chances of ranking higher in local search results.
At Somer Design, we can help you identify useful directories and optimise your information across the board.
Map Pack SEO
Map Pack SEO focuses on optimising your business to appear in the top three local listings on Google Maps. These top three listings are known as the ‘Map Pack’. This involves improving your Google Business Profile, using local keywords, and gaining positive reviews to enhance visibility for local search results.
With Somer Design, you can manage and optimise these to attract more customers and increase organic traffic.
Website Migration SEO & Website Migration Service
Website migration SEO involves optimising a website’s SEO during and after a migration to a new domain or platform. This ensures that the site retains its search engine rankings and performance through the transition.
Website migration is the technical process of moving a site from one platform to another. This includes tasks like transferring files and databases, configuring settings, and ensuring that the new setup is optimised for performance.
If you need a fresh start, our experienced team can smoothly transition you between platforms.
On-Site SEO
On-site SEO is a multilayered element of optimising sites. This includes optimising page titles, headers, internal linking, and site structure to enhance relevance and user experience.
Below we’ve detailed each of the different elements of on-site SEO and how it can be used to benefit your local business.
Landing Page SEO Optimisation
Landing page SEO optimisation involves tailoring a specific page on your site to rank well for targeted keywords. This includes optimising content, meta tags, and user experience to ensure the page is relevant to search queries and encourages desired actions from visitors.
This is one of the key features of our on-site SEO service. We can update your site and content to convert visitors into customers.
Title Tags and SEO
Title tags are HTML elements that appear in search engine results and browser tabs. Optimising title tags with relevant keywords and a compelling description improves search engine rankings. This then increases click-through rates by clearly conveying the page’s content.
With our knowledge of Bournemouth and its community, we can help your title tags stand out.
URL Structure in SEO
URL structure in SEO refers to how URLs are formatted and organised on your site. Clean, descriptive, and keyword-rich URLs help search engines understand the content of your pages, improve indexing, and enhance user experience.
We can optimise your URLs so that your business becomes attractive to more clientele.
Images and SEO
Optimising images on your site can improve search engine rankings. This includes using descriptive file names, and alt text, and ensuring images are properly sized and compressed for faster loading.
Optimised images enhance user experience and can help drive more traffic through image search results. Our Somer Design team can help you navigate this technical element with ease.
Internal Linking SEO
Internal linking SEO involves connecting pages within your website using hyperlinks. This helps search engines understand the structure of your site. In turn, it can improve navigation and distribute page authority, which can boost rankings and user experience.
For on-site SEO services, don’t hesitate to reach out to our team and get started. Make a difference to your online presence today.
Off-Site SEO
Off-site SEO refers to actions taken outside of your website to improve its search engine rankings. This typically includes building backlinks, engaging in social media marketing and managing online reviews to boost the site’s authority and credibility.
Somer Design is practised at handling every aspect of SEO. Below we’ve detailed the different off-site SEO services we can provide and how they can help you.
SEO and Backlinks
SEO and backlinks are interconnected; backlinks are links from other websites pointing to your site. They help improve your site’s authority and ranking in search results.
Quality backlinks from reputable sources signal that your content is valuable and trustworthy.
Link Building SEO Services
Link-building SEO services focus on acquiring high-quality backlinks from other websites. Backlinks improve your site’s authority and search engine rankings. This involves strategies like guest posting, outreach, and creating shareable content to boost your site’s credibility and visibility.
Creating consistent and relevant content for your site is easier than ever with one of our detailed marketing plans.
Technical SEO Services
Technical SEO focuses on optimising the technical aspects of a website to improve its search engine visibility and performance. This includes improving site speed, ensuring mobile-friendliness, fixing crawl errors and more.
Managing technical SEO can be quite complex, but with our support, we can ensure your website runs smoothly. Below we’ve detailed the different areas of technical SEO.
Sitemap SEO Optimisation
Sitemap SEO optimisation involves creating and updating a sitemap to help search engines crawl and index your site’s pages. A great sitemap ensures that all important pages are included and helps improve your site’s visibility.
At Somer Design, we have an in-depth understanding of how to create unique and reliable sitemaps to make a difference for your business.
Page Speed and SEO
Page speed refers to faster-loading pages that improve user experience and are favoured by search engines. A quick page load time can enhance rankings, reduce bounce rates, and increase overall engagement with your site.
By tailoring your site content and structure we can improve your page speed.
Site Audit Services
Site audit services involve a comprehensive analysis of your website. The audit is used to identify technical issues and areas for improvement. This includes checking site performance, usability, and compliance with SEO best practices to enhance search engine rankings and user experience.
With our site audit service, we can gather and analyse relevant data to guide our digital marketing strategies.
Structured Data SEO
Structured Data SEO involves using code to provide search engines with detailed information about your website’s content. This helps search engines understand and categorise your content better.
By using this we can potentially enhance search result displays with rich snippets, such as reviews or event details.
Duplicate Content and SEO
Duplicate content refers to identical or very similar content appearing on multiple web pages or sites. It can harm SEO by confusing search engines about which page to index or rank, potentially leading to lower rankings.
Ensuring unique content on each page helps improve search visibility and avoid penalties. At Somer Design, we can help you balance using key information in unique ways to reduce the risk of negatively impacting your rankings.
SEO Crawlability
SEO crawlability refers to how easily search engines can access, read, and index your website’s content. It ensures search engine bots can navigate your site, with proper internal linking and no technical barriers.
Our team has the expert knowledge to navigate SEO crawlability with ease. Improving your site’s visibility and ranking in search results with our experience.
For all Your Bournemouth SEO Needs
If you’re a local business in Bournemouth, contact our expert team today. We can personalise your digital marketing to boost your rankings and increase your online visibility.
Benefit from our local SEO experience. At Somer Design, we know how to make your Bournemouth business stand out and get results.
